CEO / Operational Transformation

Based in Dubai — leading Operational Transformation.

With 23 years of proven impact across the global industries, I drive bold change, streamline operations, and unlock performance. I combine hands-on leadership and strategic vision gained from roles spanning mega events, entertainment, real estate, manufacturing, Some callouts including:

• FIFA World Cup and LOC

• Volkswagen AG (Wolfsburg / Europe / Beijing), Mercedes‑Benz (Global)

• Multiple automotives brands

• Insurance and banking

• Real estate and entertainment

I turn complex challenges into measurable results — energizing teams, optimizing operations, and delivering growth at scale.

CFO

Based in Dubai — Strategic Group CFO driving financial performance, governance, and transformation.


With 25+ years of GCC & MENA leadership across creative, media, CX, professional services and manufacturing, I partner at board level to deliver profitability, cash discipline, and strong governance across multi-entity environments. Proven in M&A, restructuring, and finance transformation (ERP, dashboards, standardized controls) to sharpen decision-making and operating leverage, with extensive on-ground Saudi Arabia oversight. I combine finance expertise and AI-enabled insights to modernize finance functions and mitigate risk.

I translate complex financial challenges into disciplined growth — unlocking value, strengthening controls, and enabling confident strategic decisions.

Vice President Creative

Based in Dubai — leading creative excellence across the MENA region — inspiring bold ideas that connect brands, people, and technology.


With 18+ years of experience building and guiding high-performance creative teams, I deliver award-winning work across automotive, luxury, F&B and more.
I blend strategic insight, craft, and
AI-driven creativity to elevate brand storytelling and drive commercial impact. Expertise includes generative AI, creative automation, and data-informed ideation. Selected collaborations:

• Mercedes‑Benz, Porsche, BMW, MINI, Rolls‑Royce, Suzuki, MG, EXEED, GEELY;

• Bridgestone, Danone, O2 Telefonica, RAKBANK — and many more

I turn ambitious briefs into memorable, AI-enhanced campaigns, foster creative culture, and push boundaries to create work that resonates globally.

Vice President Delivery

Based in Dubai — leading transformation and overall Program & Delivery.



With 17+ years driving large-scale transformation and delivery, I lead end-to-end programs that deliver measurable outcomes. I combine program leadership, operational rigor, PCX expertise, and AI-enabled delivery to streamline execution, mitigate risk, and accelerate value. Selected experience includes:

• Honda MENA, Cherry KSA, NEOM, Qatar Airways

• TD Bank, RBC, BlackRock, Commercial Bank of Dubai

• du, STC, Ooredoo

I ensure complex initiatives are delivered on time, on budget, and at scale — turning strategy into sustained operational performance.

Regional Strategy Director

Based in Dubai — providing Strategic Oversight.


With 15+ years of strategic leadership across technology, automotive, finance and hospitality, I design high-impact strategies that accelerate growth, forge partnerships, and drive transformational outcomes. Experience includes:

• Lucid (PIF), NEOM, McLaren, General Motors, Mercedes‑Benz, JLR

• Atlantis Loyalty, Emirates, Emarat, Warba Bank, Propertyfinder

• Microsoft, Google Gemini, EXEED, Suzuki — and many more

I align vision with execution to create competitive advantage, inspire teams, and deliver measurable results across complex, high-stakes markets.

Business Director

Based in Cairo — driving business growth and client success.


With 9+ years of experience and deep expertise in Telecom (core), plus Automotive, FMCG and Real Estate, I lead cross-functional teams across client servicing, design studio, and production to win and deliver impactful work. I combine commercial acumen and AI-enabled insights to generate revenue while keeping clients’ brand image, business goals, and communication objectives central. Selected strengths:

• Telecom specialist with wide market category exposure

• Proven track record in business development and team leadership

• Client-first approach that balances growth with brand integrity

I turn strategic opportunity into sustained growth — aligning teams, data, and creativity to deliver measurable impact and elevate brands.

Associate Creative Director

Based in Dubai — driving creative vision across 360, AI, experiential, PR and social-first work.

With 12+ years as a bilingual ACD, I lead cross-functional teams (15+), blending art, visual communication, copy and strategic thinking to deliver award-worthy campaigns across FMCG, automotive, beauty, entertainment and more. I combine hands-on production experience, strong client relationships and AI-enhanced creative workflows to win business and scale ideas.

People-first leadership fuels my teams — I mentor talent, streamline collaboration, and ensure creative excellence under pressure. I turn bold concepts into impactful work that grows brands and inspires audiences.

Associate Creative Director

Based in Cairo — delivering strategic branding and creative direction across traditional and digital channels including new technologies like AI.


With 20+ years in advertising, I combine deep creative craft, design-led thinking (Graphic Design & Animation), and consultancy experience to drive award-winning campaigns for high-profile, multinational clients. I’ve led integrated teams through complex market shifts — including the 2011 Egyptian revolution — consistently delivering innovative, impactful solutions. I blend branding expertise, and AI-enabled creative tools to elevate purpose-driven work and business outcomes.

I transform brand challenges into memorable experiences — inspiring teams, winning hearts, and driving measurable growth.

Senior Art Director

Based in Dubai — steering creative concepts, ideas and brand strategy across the Middle East, Asia, Africa, and Europe.


With 12+ years of experience, I craft visually driven, brand-led creative that resonates across diverse markets. I blend design leadership, cross-cultural insight and AI-enhanced workflows to elevate campaigns, mentor creative teams, and ensure cohesive brand expression at scale.

I turn bold creative vision into standout work that drives brand affinity and commercial impact.

Social Director

Based in Dubai — crafting high-impact social strategies that drive engagement, growth, and brand relevance.


With 12+ years of senior social media expertise, I lead cross-functional teams to transform platforms into business drivers, blending creative storytelling, data-led optimization, PCX integration, and AI-enabled social performance. Selected collaborations:

• Mercedes‑Benz Middle East, Nissan (Middle East & KSA), Toyota UAE, Michelin Group (BFGoodrich, Michelin)

• Nestlé (Nespresso, Cerelac, Promise PE, MAGGI, Water)

• Dubai Chambers (Digital, Commerce, International)

• Landmark Group (Emax, Home Centre)
  

I turn social trends into measurable outcomes, scale community
impact, and embed social into strategic growth.

Data Lead

Based in Dubai — leading enterprise data and analytics to turn insight into decision.



Led a 12‑person analytics practice; secured $2.1M in data & AI investment. I build CDPs, revenue‑linked measurement, governance and production AI.

Core expertise:

• Data & AI Strategy | Measurement Frameworks | Attribution Modelling

• CDP Implementation | First‑Party Data | Customer 360

• Data Governance | PDPL · UAE DPA · GDPR

• LLMs · Generative AI · Propensity Modelling · Machine Learning

• Python · SQL · PySpark · Power BI · Azure · GCP · Databricks

• eCommerce · Retail · FMCG · F&B · Hospitality · Esports
  

I turn data into decisive advantage.

Senior Account Manager

Based in Dubai — transforming client briefs into measurable impact.



15+ years managing client relationships and delivery across integrated campaigns. Expert in client servicing, strategic planning, budgeting, stakeholder management, campaign measurement and AI-enabled reporting. Sector experience: Automotive, FMCG, Hospitality, Tech.

I turn client objectives into measurable growth — building trust, driving flawless delivery, and growing revenue.

CRM Strategy Lead

Based in Dubai —  leading CRM, loyalty and lifecycle strategy to drive retention, revenue, and customer lifetime value.


Expert in segmentation, personalization, CDP activation, marketing automation, campaign optimization, and analytics across omni‑channel journeys. Skilled with martech stacks, measurement frameworks, and privacy‑aware data practices and AI‑enabled.

I turn customer insight into scalable retention and growth.

Head of English Copy

Based in Dubai — Translating client needs into memorable, performance
‑led writing.


15+ years crafting strategy-led concepts and polished copy from brief to final full stop. British-educated, skilled in tone, storytelling, and conversion-driven messaging across channels and AI-augmented for faster, sharper output.

Selected experience includes:

• Mercedes-Benz, Toyota, Nissan, Audi

• HSBC, Standard Chartered, ADCB

• RTA Dubai, Du

• Nakheel, Aldar, Majid Al Futtaim

• Etihad Airways, Emirates Airlines, Qatar Airways

I turn ideas into words that move people and drive results.

Account Manger

Based in Dubai — Converting client goals into content that engages and converts.

10+ years crafting content and campaigns — 3,000+ articles written. I blend SEO-first content, event management, and cross-functional collaboration to deliver measurable marketing outcomes. PCX-informed and AI-augmented for scalable content performance.

Core strengths: Content strategy · SEO · Campaign execution · Event management · Project coordination · Client communication

I turn insight-driven ideas into campaigns that engage audiences and drive results.

Senior Partnership Consultant

Based in Riyadh — building strategic partnerships and alliance ecosystems that accelerate growth and distribution.

Expert in partner strategy, commercial models, deal negotiation, GTM integration, and cross‑functional enablement. PCX‑aware and AI‑enabled in driving partner performance and measurement.

I turn connections into scalable revenue and lasting competitive advantage.